I turn ideas into products

About
I don’t just build products — I build what people remember. From founding a startup used by brands like Google, YouTube, and Unilever, to filming documentaries that reveal unseen narratives, my work bridges logic with feeling. Turning abstract ideas into real-world interactions that resonate.
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Empathy-led design for real-world impact — from concept to launch, I bring ideas to life.

Philosophy pillars

People don’t remember products — they remember how something made them feel. In a world driven by speed and surface, depth becomes a strategy. Emotion isn’t decoration — it’s the starting point. Design becomes a translation of intent into clarity, and complexity into connection.This work doesn’t follow waves — it listens beneath them. Tools like AI are used not to impress, but to reveal new ways of seeing, feeling, and engaging.The result? Experiences that carry meaning, move with purpose, and leave a lasting imprint — not because they shouted, but because they resonated.


Human Creativity

Intentional Presence

Future as Tool

Digital Experience Design

Interaction Design

Product Expereince Design

Innovation Incubator

Designing what’s next — where human experiences meets emerging technology.

Innovating products used by global brands like Google and Unilever, my work blends creativity, emerging tech, and emotion to make users instantly feel. With roots in innovation incubators, early-stage startups, and high-growth scaleups, I bring ideas to life where it matters most. As both designer and entrepreneur, I don’t chase trends — I build what’s missing. From intuitive UX to AI-powered moments, every product is crafted to be more human, more scalable, and impossible to ignore.

     Innovating events with purpose driven entertainment interactions.

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Events Accelerated
150+
Brands Connected
60+
Uses
125,000+
Turnover
€250,000+
Where vision meets feeling, products are born that move fast, feel real, and echo long after the moment’s gone. Not just used — remembered.

© Yap Yung Hui 2025

Eindhoven, Netherlands