IÂ turn ideas into products
About
I don’t just build products — I build what people remember. From founding a startup used by brands like Google, YouTube, and Unilever, to filming documentaries that reveal unseen narratives, my work bridges logic with feeling. Turning abstract ideas into real-world interactions that resonate.






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Empathy-led design for real-world impact — from concept to launch, I bring ideas to life.
Digital Experience Design
Interaction Design
Product Expereince Design
Innovation Incubator
Designing what’s next — where human experiences meets emerging technology.
Innovating products used by global brands like Google and Unilever, my work blends creativity, emerging tech, and emotion to make users instantly feel. With roots in innovation incubators, early-stage startups, and high-growth scaleups, I bring ideas to life where it matters most. As both designer and entrepreneur, I don’t chase trends — I build what’s missing. From intuitive UX to AI-powered moments, every product is crafted to be more human, more scalable, and impossible to ignore.
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Events Accelerated
150+
Brands Connected
60+
Uses
125,000+
Turnover
€250,000+
Where vision meets feeling, products are born that move fast, feel real, and echo long after the moment’s gone. Not just used — remembered.
© Yap Yung Hui 2025
Eindhoven, Netherlands